Situated in the middle of the Bolognese countryside, in the quiet and simple town of Modena, the Pagani factory brings technology, science, and art to a region of slow paced living and rather dull agriculture. Pagani Automobili is an Italian hypercar company that makes cars with nearly 1000hp and cost well over $1 million. How can a car, a mere luxury item that has no benefit to ones life or others lives warrant a price tag of such measures? I tell you it does.
I had the pleasure of visiting the Pagani factory and witnessing the craftsmanship and passion that goes into making extreme cars, hence the name “hypercar.” The factory was small, with only about 15 employees working on various pieces of bodywork for the cars. This bodywork is made from scratch. It is called carbon fibre, a material used in many circumstances but mainly in racecars. The material is light as a feather, but stronger than steel. As I strolled throughout the factory floor I noticed employees or rather artists, carefully and precisely weaving the carbon and the fibre to make a single piece of bodywork that possesses herculean strength. All of the employees worked on one car at a time, together in unison, creating a piece of art that would one day satisfy a future Pagani owner.
I walked over to the assembly area, where three employees worked on assembling or servicing about six cars. The parts for the cars were unbelievable. The exhaust system was perfectly symmetrically made into 4 tubes of aluminum, all made by the hand of an artist; no machines made that symmetry. Next I studied the front of the car and examined the mirrors. Extending away from the monocoque of the car and curving into a beautiful shape the mirrors were also made strictly out of carbon fibre. Most notably however, I noticed the small and quaint Italian flag painted on the tips of the mirrors painted by hand. While this touch was so minimal it meant so much. It resembled the passion for Italy and the passion for the very last touch. This car was complete, nothing missing from it. You might say a Toyota Camry is a complete car (which it is), but it really isn’t when it comes down to the details. There is no passion in a Camry, no finishing touches, high quality materials, but only machines making that Camry to the exact same specification every single minute of the day for every single customer on this planet. Pagani produces just 40 cars a year, all made by hand, with the passion for Italy, with the passion for cars, and with the passion for the customer having a car of the highest quality. Pagani Automobili is the prime example of art, science, and passion coming together to create a machine that excites all senses of the car enthusiast.